Chemical Free
No shortcuts on inputs.
— About Us
About Waraah Green Technologies.
We build plant based food, drinks and Ayurvedic personal care around microgreens, formulate every product in house, and supply four brands to dealers across India.
— Who We Are
One Crop, Four Brands, Endless Possibilities.
Waraah Green Technologies Private Limited started with a narrow observation. A microgreen is harvested within two to three weeks of germination, while the plant is still pushing everything it has into a few small leaves. Handle it fresh and that value reaches the person eating it. Store it for weeks and the point of using microgreens disappears.
So we built the company backwards from that. Harvest timing came first, then processing, then the question of what to actually make. The answer turned out to be four things: instant food, an energy drink, kids chocolate and skincare. Different aisles, same crop.
We are roughly a year old. That is short, and we would rather say it than imply a longer history. In that year we have set up an in house R&D team, developed proprietary formulations across all four categories, and started supplying dealers and distributors around the country. Everything we sell carries our own brand name. We formulate the product, we set the specification, and production runs through partner manufacturing facilities working to our standard.
Freshly Harvested
Timed to processing.
Plant Based
Across all four categories.
— Our Brands
Four brands, one supply chain.
We did not add categories at random. Each brand answers a different moment in the day and every one starts from the same crop.
— Mission & Vision
Built on purpose. Driven by tomorrow.
— Our Mission
Make natural the normal choice, not the expensive one.
We deliver sustainable, high quality products that fit both nature and modern living, with integrity, innovation and environmental responsibility in every step. The test we hold ourselves to is whether a regular family can afford what we make without us cutting quality to get there.
— Our Vision
A sustainable FMCG company where natural is the default.
To become a globally recognised sustainable FMCG company in India, leading in food and cosmetic innovation. We want to set new benchmarks in quality, trust and environmental responsibility, and reach the point where choosing a natural product is the default rather than the premium option.
— What We Stand For
Six values, and we use them to say no as often as yes.
01
Health First
The product has to work for the person buying it before it works for us. If a formulation performs better on margin than on the body, it does not ship.
02
Premium Quality
No gap between the sample and the shipment. A dealer who tests our product in March should receive the same product in September.
03
Sustainability
Eco conscious practice at every stage, from crop to packaging. We treat it as a cost of doing business, not a line in a brochure.
04
Integrity & Transparency
We tell you what is in the product and what is not. Where we are still building, we say so.
05
Innovation
Continuous R&D across all four categories. Standing still is a slow way to lose.
06
Customer Commitment
Dealers, distributors and end customers get the same answer from us. There is no separate story for each audience.
— Our Team
Small enough that the person who develops a formula answers for it.
Our team covers food science, product development and personal care formulation. Nobody here is more than one step removed from the product, which is the practical advantage of being a young company. When a dealer raises a question about a batch, it reaches the person who wrote the specification rather than a support queue.
When a client asks whether a formulation can be adjusted, they get a real answer in days. We hire for curiosity and for the willingness to be wrong in front of colleagues. Both matter more than years on a CV at this stage.
— Dealer & Distributor
Looking to stock Waraah products?
We supply NIRAAN, WHYUS, THUNDER and KIDDYCO to dealers and distributors across India. Tell us your region and the categories you already move.
— Research & Development
Every formulation starts with our own R&D team.
Waraah products begin in house. The formulations are proprietary to us, built around microgreens and a short list of ingredients we can defend. We develop for quality, safety, efficacy and whether the product is actually new rather than a relabelled version of something already on the shelf.
We also formulate for clients. If you have a product idea in healthy food, functional drinks or natural personal care, our team can build the formulation. From brief to finished formulation usually takes about one month. Production runs through partner manufacturing facilities. The formula, the specification and the quality call stay with us.
— Where We Work
Two locations in Tamil Nadu.
Visit, write or call. Dealers and formulation clients are welcome at either address.
— Head Office
SF.688/1A1A2C, AIC RAISE, Madukkari Road, Kurichi Village, Eachanari — Coimbatore — 641021
— Our Unit
No. 9, MPS Lane, Near Ambika Petrol Bunk (Back Side), Old Bye-Pass Road, Vellore — 632004
— For Brand Owners
Want a product built for your brand?
Our R&D team develops custom formulations in healthy food, drinks and natural personal care. Send the brief and we will tell you what is possible, what it takes, and how long.