Seed and raw material sourcing
Where our microgreen seed and supporting ingredients come from, how they are grown, and how far they travel.
— Sustainability
What We Do and
What We Will Not Claim Yet.
Sustainability is the easiest thing in this industry to write about and the hardest to prove. Green leaves on a label cost nothing. Changing a supply chain costs money and time. Some of what follows is already running. Some of it is a commitment with a date attached. We have separated the two so you can hold us to the right one.
— Our footprint
We mapped six stages before writing a single commitment.
Honest accounting first. Packaging and cultivation energy are where a company our size moves the needle, and that is where we have put our effort.
Cultivation
Water, energy and land used to grow microgreens to harvest.
Processing
Energy consumed in drying, milling and blending, plus the yield we lose to waste.
Manufacturing
Energy, water and waste at our production partner facilities.
Packaging
Material choice, weight, recyclability and what happens to a pack after use. This is our largest open problem.
Distribution
Transport emissions from unit to warehouse to retailer.
— Microgreen agronomy
The crop works in our favour, and it is why we built it here.
Five reasons microgreens are the right ingredient to build a company around, plus one honest trade-off.
Short cycle
Microgreens reach harvest in roughly seven to fourteen days. A mature vegetable crop takes weeks to months. Shorter cycles mean less cumulative input per unit of nutrition harvested.
Low water demand
Controlled indoor cultivation uses a fraction of the water field agriculture needs for equivalent nutritional output. No irrigation runoff, no evaporation loss across open acreage.
Small footprint
Vertical growing produces a high yield per square metre. The land requirement is a small fraction of conventional farming for comparable nutritional output.
No pesticide requirement
A controlled growing environment removes the pest pressure that drives chemical use in open field agriculture. Our microgreens are chemical free because the growing method allows it, not because we spray something gentler.
Minimal post harvest loss
Short supply chains and controlled handling reduce the spoilage that makes fresh produce one of the most wasteful categories in Indian food retail.
— The trade off we will state
Indoor cultivation runs on electricity for lighting and climate control. Energy efficiency in our growing environment is an active workstream, not a solved problem.
— Sourcing
Traceable seed, specified ingredients, shorter routes.
Where a natural alternative performs as well as a synthetic one, the natural one gets specified. Where it does not, we say so rather than compromise the product and call it a virtue.
Seed
We select seed varieties for nutritional profile, germination consistency and supplier traceability. We work with suppliers who can document origin.
Supporting ingredients
Our R&D team specifies ingredients before a manufacturer sources them. Where a natural alternative performs as well as a synthetic one, the natural one gets specified. Where it does not, we say so rather than compromise the product and call it a virtue.
Distance
We favour Indian and regional suppliers where quality allows. Shorter routes cut emissions and give us better oversight.
Supplier standards
Approved suppliers are documented and reviewed. As our volumes grow, supplier environmental and labour criteria become part of that review.
— Our largest open problem
The pack has to protect the product. We work inside that constraint.
Food and cosmetic packaging carries a real tension. The pack has to protect the product, meet Indian labelling law, survive distribution, and keep contents stable in Indian heat and humidity. Materials that solve those problems are rarely the materials that compost in a garden.
Right sizing first
The cheapest environmental win is material you never use. We specify pack sizes and secondary packaging to cut void space and weight.
Recyclable where the product allows
We prioritise mono material structures and widely recycled substrates over multi layer laminates wherever shelf life permits. Multi layer barriers exist because some formulations need them. Where we use one, it is a technical requirement, not a default.
Honest labelling
We will not print a recycling symbol on a pack that Indian municipal recycling cannot process. Symbols that mislead are worse than no symbol.
Secondary and transit packaging
Cartons and shippers use recycled fibre. We avoid plastic void fill.
Regulatory compliance
Plastic packaging placed on the Indian market carries Extended Producer Responsibility obligations under the Plastic Waste Management Rules. We treat EPR as a compliance floor, not an achievement.
— Buyer due diligence
Running a supplier assessment? We answer, directly.
We answer buyer due diligence questionnaires and ESG checks directly. Send the form or the question and our team will respond with what we can evidence and what we cannot.
— FAQ
Questions about our sourcing and packaging.
— Start a conversation
Buyer, distributor, journalist or customer.
Send a few details and our team replies personally, usually within one to two business days.