One crop
Microgreens across all four brands.
— Our Brands
Four Brands from One
Microgreen Supply Chain.
NIRAAN, WHYUS, THUNDER and KIDDYCO cover four different moments in the day. All four start from the same crop, the same R&D team and the same quality standard.
— Why four brands
We did not add categories. We followed one ingredient.
Most companies build a portfolio by chasing the next available shelf. We went the other way. As a microgreen products company in India, we started with a crop we understood and asked what it could honestly do across a day. Breakfast and lunch became NIRAAN. Skin and hair became WHYUS. Training and recovery became THUNDER. What a child asks for at four in the afternoon became KIDDYCO.
Four brands, four audiences, one harvest schedule behind them. That is why our quality holds across categories that usually have nothing to do with each other.
One R&D team
Every formulation developed in house.
One standard
Same specification from sample to shipment.
NIRAAN
— Microgreen based instant food
NIRAAN, Future to Nature.
Instant food usually asks you to trade nutrition for speed. NIRAAN was built to remove that trade. Microgreens go in at formulation stage, so what reaches the bowl in three minutes still carries something worth eating.
Who it is for
People who eat between meetings, hostel and PG residents, working parents, anyone whose weekday lunch is decided at 1pm.
- Plant based, chemical free ingredients
- Microgreen nutrition built into the formulation, not sprinkled on top
- Ready in minutes without a compromise on what is inside
WHYUS
— Skincare and personal care
WHYUS, Because the answer is you.
Natural skincare in India tends to split into two camps. One leans entirely on tradition and skips the testing. The other leans on lab claims and quietly loads the formula with things you would not put on your face knowingly. WHYUS sits between them, using Ayurvedic and plant based ingredients inside formulations our R&D team develops and stands behind.
Who it is for
Buyers who read the ingredient list, and who want Ayurvedic inputs without giving up on how a product actually performs.
- Ayurvedic and plant based ingredients
- Formulated in house by our own R&D team
- Built for daily use, not occasional treatment
THUNDER
— Naturally crafted energy drink
THUNDER, Fuel built for sport.
The energy drink aisle runs on sugar and caffeine, and most people know it. THUNDER is naturally crafted, aimed at athletes and at anyone who trains regularly enough to care what they drink around a session.
Who it is for
Athletes, gym regulars, sportspeople, and anyone who has read the back of a mainstream energy can and put it down again.
- Naturally crafted formulation
- Designed for athletes and active routines
- Developed by our in house R&D team
KIDDYCO
— Microgreen infused chocolate
KIDDYCO, Healthy joy, ages 3+.
Parents lose the chocolate argument roughly every day. KIDDYCO does not try to win it, it changes what is in the wrapper. Microgreen infused chocolate for ages three and up, made so that handing one over does not need a second thought.
Who it is for
Parents of young children, and the gifting and school snack occasions that come with them.
- Microgreen infused, plant based
- Made for children aged three and above
- Chemical free ingredients throughout
— Dealer & Distributor
Want to stock these brands?
We supply all four brands to dealers and distributors across India. Tell us your region and the categories you already move, and our team will send pricing and territory availability.
— What every Waraah brand shares
Different aisles. Same rules.
A dealer carrying two of our brands should not have to learn two sets of standards. These four things apply across the portfolio.
Chemical free inputs
What goes into the crop determines what comes out of the pack. We do not treat inputs as a cost line to be trimmed.
Freshly harvested microgreens
We time harvest to processing rather than to a distribution calendar. Microgreens lose their point in storage.
Formulated in house
Every formulation is proprietary to Waraah, developed by our own R&D team for quality, safety and efficacy. Production runs through partner facilities working to our specification.
Consistent batch to batch
A dealer who tests our product in March should receive the same product in September.
— For Brand Owners
Want a product built for your own brand?
Beyond our four brands, our R&D team develops custom formulations in healthy food, functional drinks and natural personal care. From brief to finished formulation takes about one month.
— FAQ